Amit Enterprises Housing Ltd. Catches The Green Development Wave

IGBC Certification Underway For Two Projects – More To Follow

PUNE, April 14, 2012: The accelerated pace of India’s economic progress has brought with it a new orientation – and a new level of awareness – to Indian real estate development.

With the watchword today being ‘sustainable development’, Amit Enterprises Housing Ltd (AEHL) has now taken a firm step into this progressive new domain. AEHL’s projects in Pune – like Astonia Royale at Ambegaon – are on their way to becoming certified as ‘green’ by IGBC (Indian Green Building Council).

Astonia Royale

“It is a logical step to take,” states Rohan Pate, Director – Amit Enterprises Housing Ltd. “A number of our clients are repatriating NRIs who look for more than just top-of-the-line construction quality and amenities in the homes they buy.

Because of their exposure to the trend of sustainable homes in the developed countries, they are looking for similar solutions here.”

Attuned to the new residential mantra in the West, an increasing number of NRIs are indeed in search of homes to match their accustomed lifestyles are now actively seeking projects with genuine ‘green’ features in India. There is no doubt now that the future of Indian residential real estate lies in eco-friendly, energy-efficient developments.

Global market analysts note with concern the steady erosion of the Indian realty arena. Unregulated and ecologically wasteful developments are choking the marketplace. All over the country, unscientifically designed buildings are compromising the environment.

These buildings waste energy and produce locality-corroding contaminants. With the global real estate focus now firmly on sustainability, the spotlight in India is now on ‘Green’ buildings – environment-sustaining residential developments.

What Is Sustainable Development?

The dictionary defines sustainability as a process or state maintainable at a given level for prolonged periods. This, of course, brings the question – how does sustainability pertain to real estate development? In the real estate context, it means developing land and buildings in such a manner that the environment can sustain future growth.

“The new residential development mantra adopted by AEHL transcends all previous models and focuses on projects that have vastly reduced negative effects on the environment,” says Rohan Pate. “Sustainability is an extremely progressive real estate development approach that balances economic interests with social and environmental concerns.”

Rapid urbanization is fast compromising the urban real estate marketplace. This presents a gross contradiction of the international blueprint, in which urbanization goes hand-in-hand with corresponding environmental sustainability measures. By virtue of survival of the fittest, environmentally sustainable buildings now drive the demand for residential projects in India.

Residential developments oriented towards preservation and conservation involve numerous variables and solutions. Evolving a housing project that qualifies for ‘Green’ status calls for a comprehensive design approach that incorporates critical environmental, economic and social dynamics.

• Creating a housing project that conforms to current international standards requires that the development:
• Involves the lowest possible site impacts right from the design stage
• Incorporates specific facilities for waste management, climactic control, heat and energy preservation and water treatment
• Takes into account health impacts on occupants as well as the surrounding locality
• Functions seamlessly to conform with these parameters from the pre-construction to the post-construction phase

“We have applied for pre-certification from IGBC for all our upcoming projects in Pune, Mumbai and Nasik,” says Rohan Pate. “Our designers and engineers are being trained for complete orientation towards the sustainable development paradigm.

We are aiming for nothing less than the AEHL brand becoming synonymous with Green residential solutions all over Maharashtra. Astonia Royale in Pune is the first paving stone on this path.”

Amit Enterprises Housing Ltd Wins Accolades At Asia Pacific Property Awards

International Recognition For Bloomfield Unicorn Villa In Pune

Amit Enterprises Bloomfield UnicornPune, April 11, 2012Amit Enterprises Housing Ltd. has once again earned international distinction and recognition for excellence. As the leading developer of avant-garde residential spaces in Pune, the company has emerged a winner in the prestigious Asia Pacific Property Awards 2012-13.

Bloomfield Unicorn Villa, the winning entry, has been awarded in the Single Units category of these much-coveted international property awards, which recognize global excellence in property design, construction and specifications. The award was won in the face of stiff competition by numerous major players in the international residential property arena.

Rajendra Pate, Director – Amit Enterprises Housing Ltd. will receive the award at a high-profile gala presentation dinner at Kuala Lumpur on April 27th. He will also participate in the two-day Property & Hospitality Summit on April 26th and 27th there, along with other presidents, CEOs, managing directors, chairpersons and other decision makers from the international real estate community.

“We are, of course, delighted and honoured by this recognition,” says Kishor Pate. “I would like to add that the judges have affirmed what we have always known – that only quality and real value matter when it comes to residential property. Pune is an exacting and demanding property market, and we have managed to stay ahead of our competitors by the virtue of exceedingly high standards in our projects.”

The Asia Pacific Property Awards are part of the long-established International Property Awards, and a globally acknowledged symbol of excellence in global real estate. Attaining this coveted award once again underscores the tradition of excellence that has been the hallmark at Amit Enterprises Housing Ltd.

The judging panel for the Asia Pacific Property Awards consists of approximately 70 professionals, including Fiona Nixon, chairman of the Australian Institute of Architects; Patrick Grove, co-founder of IPGA Ltd; Peter Bolton King, group chief executive of the National Federation of Property professionals; David Dalby of the Royal Institute of Chartered Surveyors (RICS) and Mike McNamara of the Royal Bank of Scotland (RBS).

Stuart Shield, president of the International Property Awards, says, “We received a record number of entries for the Asia Pacific region this year, and the standard was extremely high. Any company to win one of these awards has shown exceptional levels of professionalism and competence in their respective field.”